Latest News


  • Irish Red Cross Testimonial
    Irish Red Cross Testimonial Primo Specialist Vehicle Converters have provided Irish Red Cross with various vehicles, including frontline Ambulances and Incident Support Units. “We…
  • Irish Coast Guard Testimonial
    Irish Coast Guard Testimonial Primo Specialist Vehicle Converters have provided the Irish Coast Guard with various vehicles, including two mobile Incident Command Units and…
Contact Us

PRIMO Coachworks,

Unit D,





Sat Nav Code: MV3-19-91D


Tel: +353 (0) 906454368

Fax: +353 (0) 906454778

Email: info@primocoachworks.com


At Primo, we operate a production process with traceability throughout the vehicle production process.
Primo are process driven and have a dedicated team with over 50 years combined expertise in vehicle manufacturing.

Primo have adopted a solutions approach in understanding how we should interact & support our customers and our suppliers. Over the years we have developed very strong and beneficial partner relationships and facilitated open communication and dialogue.

We have gained vast experience in working closely our Partners in manufacturing, gaining years of experience in the design and development.

Our CAD systems allow us to design our conversions to the exact specifications of the customer.  We provide our customers with CAD generated previews, to ensure the vehicle being constructed is fit for purpose.

primo layout 1

Our approach is to understand how the industry is performing existing and potential customers have told us what they would like to see.

  • More support with vehicle specification
  • More advice with whole life costing
  • Faster response to queries
  • Quality products delivered on time
  • Smarter communication
  • Better after sales and support services
  • Honesty and loyalty

primo layout 2

Standards & Quality

Primo provide a product that meeta with EU and N S A I / RSA Standards & regulations.  All vehicle conversions are manufactured in line with the  N.S.A.I  standards and with currant PSV Regulations.
We provide a full customer service from Customer Idea to Design Visual and then on to CAD design Drawings giving our customer a full overview on product design and manufacture prior to construction commencing.  This allows for changes and deviation in the knowledge that all specifications and design are to the required standards and will be fit for purpose, while remaining compliant with construction and use regulations.
All vehicles manufactured are certified and carry a C.O.C  (certification of conformity) document as requirement from October 2011 by N S A I and EU.

At Primo we believe that the vehicle manufacturing sector is one of constant change and improvements.  Our combined experience of over 50 years in the manufacturing sector plus our UK Partners, James Alpe Ltd  and Vehicle Conversion Specialist V. C. S Ltd, can provide all our customers and potential customers the benefit of our vast experience in the vehicle sector.